Coming from a family of farmers, Mr. Vijay of Shree Shakti Fertilizers, Gujarat, has managed to establish a name for himself as a well reputed wholesaler. With over 20 years of experience in the agrochemical business, Mr. Vijay, and his father before him, have been associated with Parijat for over a decade. Despite selling products for various other MNCs, Mr. Vijay feels that Parijat’s better quality and appropriately priced products stand out in this competitive market.
As a wholesaler, they source to over 200 dealers. Mr. Vijay feels imparting valid agricultural knowledge to farmers, in-depth product and field knowledge are qualities of a great distributor; and these are the qualities he exploits to cater large network of farmers. Parijat’s periodic farmer meetings, product trainings, elaborate new product launches; and constant support to him, give Parijat the upper edge above other pesticide companies. In the highly rate oriented market, his area, rates, Parijat’s Napoleon and Shiro as star products.
Around for over a decade now, Ravisut Fertilizers, has been selling Parijat products, for the past two years. As a first-generation entrepreneur, Mr. Somnath Maruti Jadhav, has been selling pesticides of various companies for many years, but shifted his focus to Parijat, due to Parijat’s international quality products at acceptable prices, with good margins and great incentives.
Stressing upon extensive farmer-distributor bonding, Mr. Jadhav, caters to over 20,000 farmers who seem very content with the quality Parijat offers in its products. He feels that a good network and extensive dealer-farmer interaction, is the key to thrive in a competitive industry such as ours. He feels that with various promotional activities, such as product trainings, dealer/farmer melas; combined with a strong product portfolio, Parijat will soon take the lead on other agrochemical companies.
Coming from a family of farmers, Mr. Raghwandra Singh Rajput leads Rajput Krishi Sewa Kendra, a fairly new pesticide dealer. He has been a loyal dealer to Parijat for the past 3 years. He was so impressed with the positive reviews Parijat was getting in the market that he couldn’t help but get affiliated with Parijat. Through his vast farmer network, Mr. Rajput sells Parijat’s star products, especially Parimaze.
He feels loyalty is the utmost quality a distributor can have to excel, be it towards the company, the sales representative or the business itself. As a company, he feels, Parijat should focus more on on-ground activities like farmer meets and demonstrations. Mr. Rajput is pleased to be working with both the sales person as well as the field assistant provided by Parijat, and helping farmers out.